Alleon Group Blog

Customer relationship management and supplier relationship management comparison showing how organizations need both to compete and scale
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Customer relationship management and supplier relationship management each play a critical role in how organizations compete and scale. This blog explains the differences between CRM and SRM, why both are necessary, and how aligning customer and supplier strategies drives stronger operational performance.
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Get Your Free Copy of "The Other Side of the Table: Strategic Sourcing from a Sales Executive's Point of View"

Strategically sourcing a need, particularly a challenging or complex one, can be an intimidating process. Where do you start? When do you use a “strategic sourcing” approach versus “buying?” How do you find the right pool of potential partners and then narrow down to the optimal partner who will solve your need?

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