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Day: August 28, 2025

Aligning Sales, Marketing, and Operations – The Secret Weapon in Your GTM Strategy

Puzzle pieces with megaphone, handshake, and gear icons representing alignment of sales, marketing, and operations – Alleon Group blog thumbnail

When companies talk about GTM strategy, marketing is often the starting point—but true success requires alignment across sales, marketing, and operations. At Alleon Group, we help organizations reduce friction, accelerate ROI, and create scalable growth engines by orchestrating every function toward a shared outcome.

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  • Expertise
    • Business Process Optimization
    • Print and Mail Services
    • Supplier Relationship Management
    • Go-To-Market Strategy
  • About
  • Resources
    • Alleon Group’s Four-Step Process
    • 2025 Postal Rates
    • Human Capital Management
    • Publications
  • Blog
  • Contact Us
  • Expertise
    • Business Process Optimization
    • Print and Mail Services
    • Supplier Relationship Management
    • Go-To-Market Strategy
  • About
  • Resources
    • Alleon Group’s Four-Step Process
    • 2025 Postal Rates
    • Human Capital Management
    • Publications
  • Blog
  • Contact Us
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Get Your Free Copy of "The Other Side of the Table: Strategic Sourcing from a Sales Executive's Point of View"

Strategically sourcing a need, particularly a challenging or complex one, can be an intimidating process. Where do you start? When do you use a “strategic sourcing” approach versus “buying?” How do you find the right pool of potential partners and then narrow down to the optimal partner who will solve your need?

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